Skip links
How to Use Internal Links for SEO

How to Use Internal Links for SEO Success? – Exploring SEO Strategies


Internal links are like signposts on the internet, guiding you through different pages. They’re simple yet powerful, helping both people and search engines understand your website. You probably come across internal links all the time without realizing it. They’re there to make your online journey smoother. 

When you want to make your website better for search engines (SEO), most people think about writing good stuff and getting links from other sites. But there’s another important thing: putting links in your own content to other pages on your own website. This helps your website in three big ways – it makes it easier to go from one page to another, it makes people like using your site more, and it also makes search engines rank your site higher. In this article, we’ll talk about ”How to Use Internal Links for SEO Success?” and why putting links inside your own website content is super helpful for SEO and share some tips on how to do it right.

What is Internal Linking? 

Internal links are like pathways within your website – they connect one page to another, all under the same website domain. These links are different from external links that send you to pages on different websites. Every website with more than one page needs these internal links to tie everything together.

Imagine your website’s home page. At the top, you probably have a menu with links to other pages on your own site, like About, Shop, and Contact.

These internal links are super important for SEO (that’s making your site friendly to search engines). They create a map for your site and make the links inside it more powerful. Having lots of pages connected under one website address makes it easier for search engines to check out and rank your site. It’s like opening more doors for them to explore.

And guess what? Internal links aren’t just for search engines. They also make your website better for people. When you can click from one related thing to another, it’s like a smoother ride on the internet. This is good for the time people spend on your site – it keeps them interested and helps them find what they want.

So, as long as your website has a good system of internal links, search engines will notice, and people will have a better time exploring your digital space.

Difference Between Internal and External Links in SEO

Internal Links:

⤏  Stay Inside the House ( Website ) : Internal links keep you within the same website, like staying in the same house.

Move Between Rooms ( Pages ): Clicking on internal links is like moving between different rooms of a house.

Example: If you’re reading about cats on a website, an internal link might take you to another page on the same site about cat training.

External Links:

Step Outside the House  ( Website ): External links take you to a different website or location on the internet, like stepping outside of your house.

Explore Beyond the Rooms ( Pages ): Clicking on external links allows you to explore information beyond the current website.

Example: If you’re reading about cats and click on an external link, it might take you to a different website with information about pet supplies.

How to Use Internal Links for SEO?

Learn how to create a strong internal linking strategy for your website and SEO. Unlock the potential of your site by strategically incorporating internal links to boost visibility and provide an enhanced user experience.

1. Connect the Dots with Relevance:

To enhance your website’s SEO, internal links should be relevant and purposeful. Link related content together, guiding your readers seamlessly from one valuable piece of information to another. For example, if you’re writing about digital marketing agency services and mention a specific service like Social Media Marketing, link it to another page that dives deeper into Social Media strategies and its benefits. Just as we did with the previous sentence, include a link to the specific topic, such as Social Media Marketing, to seamlessly guide readers to more in-depth information. 

2. Build a Hierarchical Structure:

Organize your content in a logical hierarchy, creating a structure that search engines can easily understand. This not only aids in better user experience but also allows search engines to crawl and index your pages more effectively. Consider using descriptive anchor text that clearly indicates what the linked content is about.

3. Distribute Link Equity Strategically:

Not all pages on your website hold the same level of importance. Distribute link equity wisely by linking from high-authority pages to those that need a boost. This helps search engines recognize the significance of specific pages, ultimately improving their ranking potential.

4. Enhance User Navigation:

Internal links serve as a roadmap for your audience, guiding them through your website effortlessly. Incorporate contextual links within your content, helping users discover more relevant information and encouraging them to stay longer on your site. A well-connected website often results in lower bounce rates, signaling to search engines that your content is engaging and valuable.

5. Optimize Anchor Text for Clarity:

The text you use for your internal links, known as anchor text, plays a crucial role. Opt for clear and descriptive anchor text that provides users and search engines with a preview of the linked content. This not only aids in understanding the context but also contributes to the overall SEO of the linked page.

6. Regularly Audit and Update Links:

The digital landscape evolves, and so should your internal linking strategy. Regularly audit your internal links to ensure they are still relevant and functional. Remove or update broken links, and add new links where necessary. This proactive approach ensures that your website maintains its SEO efficacy over time.

5 Reasons Internal Linking Is Good for SEO

Internal linking is a secret weapon in the world of SEO. Here are five quick reasons why it’s a game-changer:

✤ Improve User Experience: Seamless navigation reduces bounce rates, creating a better experience for visitors.

✤ Enhance Content Relevance: Context is established, strengthening the overall relevance of your content.

✤ Strategic Link Equity Distribution: SEO gets a boost as link juice is distributed strategically to vital pages.

✤ Optimize Crawling and Indexing: Effective exploration and indexing of your content are facilitated for search engines.

✤ Strengthen Keywords: Significance of keywords is elevated through strategic and purposeful linking.

Incorporate internal linking, and watch your SEO game reach new heights!

Here are three things not to do with your internal linking:

1. Avoid Link Overload:

Too many internal links can confuse users and dilute your message. Keep it focused and purposeful.

2. Say No to Vague Anchor Text:

Clear and descriptive anchor text helps users and search engines understand the linked content better.

3. Don’t Ignore Relevance:

Only link to pages that are contextually relevant. Irrelevant links can harm user experience and SEO.

How to Use Internal Links for SEO Internal Linking FAQs

1. How many internal links should I include per post?

There isn’t a fixed rule, but a good practice is to include 5-10 internal links for every 2,000 words in your post. Keep in mind that Google may not crawl pages with more than approximately 150 links, so avoid overloading your content with links to ensure better visibility and effectiveness.

2. Are internal links backlinks? 

No, internal links are connections between pages within your own website—they don’t come from an external source. On the other hand, backlinks are links from external sources that direct traffic to your website.

3. What is an example of internal linking?

Internal linking is a link that points to another page within the same domain. Internal links show up as hyperlinks, like this: Top Digital Marketing Trends You Can’t Ignore

4. How often should I audit my internal links?

Regularly audit your internal links to ensure they remain relevant and functional. Remove or update broken links and add new links when necessary. This proactive approach ensures your internal linking strategy stays effective over time.

5. Can internal links improve user experience?

Absolutely. Internal links act as a roadmap for users, helping them explore related content seamlessly. This enhances user experience by providing valuable information and encouraging users to stay longer on your site.


In crafting a robust SEO approach, effective internal linking boosts user experience and elevates search engine rankings. For a solid website design, integrating internal links is crucial, focusing on well-optimized anchor tags to avoid excessive optimization. Enhance your site by evaluating the linking structure, and with the expertise of a professional web design agency in Nottingham, fortify your internal linking strategy. This investment ensures a more successful and user-friendly online presence, propelling your website toward greater success.